15 Best LinkedIn AI Tools in 2026, Ranked and Priced

People ask me which LinkedIn AI tool to buy, usually adding that they know I make one. The honest answer takes longer than they expect, because the pricing pages all describe the same product: writes in your voice, learns from your analytics, schedules the post. Read fifteen of them in a row and you could not tell them apart.

They separate after the first month. The draft comes back sounding like the last draft, or it does not. The graphic is still your job, or it is not. A client needs a login and the bill doubles, or it stays put. And somewhere in the settings there is a feature that sends things from your account while you are not looking, or there is not.

That is what this list ranks on. Ten tools get a full entry: a best-for label, what each does well, where it falls short, and the monthly price. Five more get the same verdict in a paragraph. Depost AI is ours. It is ranked first, and the entry says why. The other fourteen get the same treatment, including the cases where they are the better buy.

What counts as a LinkedIn AI tool

A LinkedIn AI tool is software that uses a language model to do part of the work of showing up on LinkedIn: finding an angle, drafting the post, designing the visual, deciding when it goes out, writing the replies, or reading the results. The category runs from a single writing assistant to a team of agents that runs the whole loop, and the price tags do not tell you which one you are looking at.

The useful split is who does the work. Some tools draft and hand you the rest. Some run an assisted workflow you operate step by step. One or two run the loop and wait for your approval. The ranking below leans on that split more than on any feature count.

How the tools were judged

Five questions, the same for every tool:

1. Does it write in your voice, or in its own? A tool that learns from your published history produces drafts you can post. A tool that starts from a blank prompt produces drafts you rewrite.
2. Does it read your real analytics? Impressions and follower history from the account you connect, or a dashboard that shows what the tool itself posted.
3. What does it do besides write? Graphics, scheduling, engagement, and lead tracking are separate tools in most stacks. The fewer tabs, the more likely the loop gets run.
4. How does the price scale? Per seat, per profile, per credit, or per brand. The number on the pricing page is for one person. Almost nobody stays one person.
5. What does it send from your account without you? Automated connection requests, DM sequences, and auto-comments are the features that carry account risk. A tool that drafts and lets you send is a different category from a tool that acts as you.

The fifteen at a glance

Prices are the monthly-billed figure for one person, read from each vendor’s live pricing page on September 8, 2026, and Oiti’s on September 12. Pricing pages change often, so treat the table as a starting point and the vendor’s page as the answer.

1. Depost AI

Best for: founders, B2B teams, and agencies who want the whole loop run for them, with nothing published until a human approves it.

Depost AI is the only tool on this list that runs the loop end to end rather than assisting with one step of it. Four agents work from the analytics of the LinkedIn account you connect: the Performance Analyzer reads which posts beat your own average, the Idea Generator turns that into next week’s angles, the Post Generator drafts in a voice learned from your published history, and the Graphic Generator designs the visual in your colors. The drafts land in a calendar, in review, and publish through LinkedIn’s official API once you or your reviewer says yes.

The second half is engagement. Targeted feeds watch the people and topics you care about across LinkedIn, X, Reddit, Threads, and Facebook, replies arrive drafted in your voice, and lead lists keep stages, notes, and reminders on every prospect. You read, you edit, you send.

What it does well

• Ideas are ranked from your real impressions and full follower history, not from a generic best-practice list.
• The post and its graphic arrive together, so “I will make the image later” stops killing good drafts.
• Approvals with rounds, threaded comments, roles per brand, and an audit trail on Team.
• Pricing scales by LinkedIn account, and clients, VAs, and teammates are invited free.
• Drives from Claude, ChatGPT, Cursor, or any MCP client with brand-scoped keys, on every plan.
• Sends no automated connection requests, DMs, or comments. Everything it drafts, you send.

Where it falls short

• If you want a tool that posts unattended, this is not it. Every post waits for an approval, by design.
• Publishing is LinkedIn only. The engagement feeds cover four other networks, but the scheduler does not.
• Approvals, recurring workflows, and viral post intelligence are Team features. Solo is for one person and one account.

Price: Solo is $59 a month for one LinkedIn account. Team is $99 a month for the first account and a flat $59 for each additional one, up to 30, with unlimited workspaces and no charge for people. Yearly billing is two months free. There is a 7-day free trial on both. See pricing.

2. Taplio

Best for: creators and agencies who want the biggest feature menu in the category and are comfortable operating it seat by seat.

Taplio has been the default answer to “which LinkedIn tool?” for years, and the reason is breadth. An AI coach, a viral post library, carousels, a lead feed, analytics, scheduling, and an MCP server sit in one product, and much of the menu is useful rather than padding.

What it does well

• The widest feature set on this list, with carousels, a lead feed, and MCP included.
• A large library of proven posts to work from when you have nothing.
• Mature scheduling and analytics that power users have relied on for years.

Where it falls short

• The AI writing most people buy it for starts on the $69 tier, not the $39 one.
• Pricing is per seat, and an accounts add-on sits on top of that for agencies.
• Automated outreach, meaning auto-connect and DM sequences, runs on your account. That is a decision to make deliberately, not a default to leave on.
• No team approval workflow.

Price: from $39 a month, with AI writing from $69 a month, per seat. See the full Taplio comparison.

3. Scripe

Best for: B2B teams that work video-first and turn recordings and transcripts into posts.

Scripe is built around one pipeline: a podcast episode, a webinar, or a voice note goes in, and posts in your voice come out with a workflow around them. It syncs post history, schedules to personal profiles, and offers unlimited users from its Advanced plan.

What it does well

• The transcript-first pipeline is proven with B2B content teams and is the best of its kind here.
• Users are unlimited from Advanced, which suits a team where many people touch a few profiles.
• Approval workflow on Advanced.

Where it falls short

• No graphic design for the post.
• No targeted feeds, lead tracking, or drafted replies. It is a creation tool.
• Billed per profile, in euros, with each extra profile at €45 a month.

Price: €69 a month for one profile, plus €45 for each additional profile. Advanced, with unlimited users, is €99. See the full Scripe comparison.

4. Stanley

Best for: creators who want a chat-first coach that drafts and gives feedback, with nothing else to configure.

Stanley is the lightest tool on this list. You talk to it, it drafts from your past posts, and it tells you what is working in what you have already published. There is no calendar, no editor to learn, and no workflow around the chat, which is the appeal for some people and the limit for others.

What it does well

• Chat in, draft out. Nothing to set up and nothing to learn.
• Its feedback on a draft is specific and fast, which is the part of writing help most tools skip.
• Analytics-based feedback on your recent posts, so the coaching is about your account rather than about LinkedIn in general.

Where it falls short

• Drafting and feedback only. You handle scheduling, graphics, and engagement yourself.
• No approvals, no feeds, no drafted replies, no MCP, no multi-brand.
• There is no public pricing page. The price appears at checkout, and the product was recently relaunched as a cross-platform tool, so check what you are buying.

Price: $79 a month at checkout, per person. See the full Stanley comparison.

5. Kleo

Best for: solo creators who want better drafts and graphics from a simple assistant and do not need analytics or a team workflow.

Kleo is easy to sit down with. Chat in, draft out, graphic designed alongside it, nothing else to configure. Among the simple assistants it is the one that takes the visual off your plate.

What it does well

• Designs the graphic with the draft, which most creator tools at its price still do not.
• Simple enough to be productive in the first session.

Where it falls short

• No targeted feeds, no drafted replies, no approvals, no MCP.
• $99 a month is a lot for a drafting assistant with no workflow around it.
• Analytics are a dashboard, not an input to what gets written next.

Price: $99 a month. See the full Kleo comparison.

6. Supergrow

Best for: a small fixed team that wants a polished per-seat writing tool and is happy to run the workflow itself.

Supergrow is the closest product to Depost AI on this list, and a good one. AI interviews turn what you know into posts, a curated feed keeps the ideas coming, templates cover the common shapes, and the Teams plan adds approvals and MCP.

What it does well

• AI interviews are a genuinely good way to get a post out of an expert who hates writing.
• Carousels and infographics designed with the post.
• Approvals and MCP on the team plans, at a fair price for four people.

Where it falls short

• Pricing scales by seat, four per team plan, so the fifth client or reviewer means a second plan.
• Its automated first comment posts under your name without a review step.
• Analytics show a dashboard rather than driving what gets written next.

Price: from $19 a month. Teams is $139 a month for four accounts. See the full Supergrow comparison.

7. Saywhat

Best for: creators who want coaching and a community as much as software.

Saywhat pairs voice-matched drafting with founder-led strategy sessions, expert feedback on your drafts, and a private creator community. Its research library of 4 million posts is a deep well for hooks and formats, and an engagement feed with AI comments covers the half of LinkedIn that most drafting tools ignore.

What it does well

• Human coaching and a community that no software replaces.
• A large research library and unlimited analytics history.
• An engagement feed with AI comments.

Where it falls short

• No scheduler at all. Every post is published by hand.
• No graphics, no approvals, no MCP.
• Writing allowances are sold as credits per tier, so heavy use means the $99.99 or $149.99 tier.

Price: from $59.99 a month. See the full Saywhat comparison.

8. MagicPost

Best for: agencies that want clients to approve over a browser link, with a lead pipeline that pushes into the CRM.

MagicPost is a careful, form-driven toolkit. Clients approve posts through a link with no account needed, feeds come with a lead pipeline, and lead scoring pushes straight into HubSpot, Pipedrive, and lemlist. Nothing auto-sends.

What it does well

• Link approvals that a client will actually use.
• Feeds with a lead pipeline, CRM integrations, MCP, and per-client workspaces.
• Nothing sends itself.

Where it falls short

• Generated visuals are still in beta.
• Forms rather than a conversation, so you drive each step.
• One seat is one account, and drafted replies are not part of the product.

Price: from $35 a month, with AI writing from $69. See the full MagicPost comparison.

9. Oiti

Best for: solo founders who want a persona built from their posts and website, and are willing to test the memory claims on the trial before relying on them.

Oiti builds a persona from your LinkedIn profile and website, adds a knowledge base of videos, articles, and notes, and says its correction memory keeps what you tell it between sessions. It designs an infographic in one click and publishes to personal profiles and company pages through LinkedIn’s official APIs. It is a newer entrant than the tools above it, and the persona and memory claims are Oiti’s own, so the trial is the place to find out how much of them you get.

What it does well

• A persona from your posts and website, with a knowledge base behind it.
• An infographic designed with the post, set as the image in one click.
• Official API publishing to personal profiles and company pages, with a 7-day trial.

Where it falls short

• It stops at the published post. No feeds, no drafted replies, no approvals, and no MCP shown.
• No carousels yet, and analytics are a twelve-month view rather than an input to what gets written next.
• The drafting itself is the job Stanley, Kleo, and Scripe already do with more of a track record, which is why they rank above it.
• Pro caps at three clones and three personal accounts, so an agency outgrows it quickly.

Price: $49 a month for one AI clone, $79 for three. See the full Oiti comparison.

10. Resonate

Best for: founders whose posts should come from the tools they already work in, and who want a score on every draft before it ships.

Resonate reads your real work from Notion, Slack, GitHub, and more than a dozen other integrations, so ideas arrive with the context attached. Critique agents give each draft a second opinion, and an engagement score tells you where it stands before you do.

What it does well

• Fifteen-plus integrations mean the ideas are grounded in what you actually did this week.
• Critique agents and an engagement score on every draft.
• Carousels and AI images, twelve months of analytics history, MCP and an API.

Where it falls short

• Priced per person, at $99 a month on a launch price with $199 as the list price, and $69 for each extra person.
• Outreach runs inside the tool, paced with daily limits. Drafted replies are on the done-for-you plan only.
• Draft review arrives on the Growth plan, and agency workspaces on the Agency plan.

Price: $99 a month at the launch price, $199 list, plus $69 per extra person. See the full Resonate comparison.

The last five, quickly

Each of these is the right tool for someone. They rank below the top ten because they cover fewer of the seven jobs, serve a narrower buyer, or are built around a network other than LinkedIn.

11. AuthoredUp

Best for: hands-on writers who want the best formatting editor and post-history analytics in the category, with no AI anywhere in the workflow.

AuthoredUp does not write for you, and says so. It gives you the deepest editor on this list, device previews, a hook library, and analytics on your full post history, and nothing acts on your account. Every word is yours to write, there are no graphics, feeds, or drafted replies, and team features stop at draft collaboration with multi-profile on the Business tier.

Price: $19.95 a month per profile. See the full AuthoredUp comparison.

12. ContentIn

Best for: solo founders on a budget who want an AI ghostwriter with a big template library and a weekly editing habit.

ContentIn gets sharper as you edit it, week by week. A thousand templates give you a starting shape, images and carousels come with the draft, AI comments and MCP arrive on Pro, and a Telegram bot lets you write from your phone. It learns your voice from your edits rather than from your published history, so the first weeks are work, and team workflow lives on a custom plan.

Price: Growth is $39 a month. See the full ContentIn comparison.

13. Postwise

Best for: X-first creators who want one scheduler across X, LinkedIn, and Threads and treat LinkedIn as the second channel.

Postwise is a Twitter tool with LinkedIn attached, and for that job it is aggressively cheap: fast one-shot drafts, one queue for three networks, and an unlimited tier for the solo creator. The LinkedIn-specific parts, from formatting to analytics to engagement, are thin, and there are no graphics, feeds, approvals, or MCP.

Price: from $37 a month, tiered by accounts and AI post credits. See the full Postwise comparison.

14. Heyoo

Best for: companies running an employee advocacy program measured in participation: campaigns, nudges, and a leaderboard.

Heyoo runs advocacy as a program. Comms creates a campaign, employees get suggested posts and nudges over Slack and Teams, a leaderboard keeps participation visible, and HR integrations with Personio, BambooHR, and SCIM make a large rollout real. Employees share posts themselves, and approvals arrive on Growth. It offers suggested posts and an editor rather than drafts in each person’s own voice, with no graphics shown, a colleague feed only, and API access on Professional rather than MCP.

Price: $349 a month for up to 10 users, with the approval workflow on Growth at $469. See the full Heyoo comparison.

15. Oktopost

Best for: B2B enterprise teams that need the suite: multi-network publishing, social listening, CRM attribution, SSO, and a vendor procurement already knows.

Oktopost ties social activity to pipeline through Salesforce, HubSpot, and Marketo, runs listening streams, supports unlimited profiles, and ships the SSO, SCIM, and compliance tooling a security review asks for, plus an AI Assist, MCP, and a Claude plugin. It is a suite you operate, sold by quote on annual contracts, with approvals on Advanced and an optional advocacy auto-pilot worth reading the fine print on.

Price: from $499 a month, billed annually, by quote, with approvals from $799. See the full Oktopost comparison.

What LinkedIn AI tools cost

The pricing page number is the price for one person before any seat, profile, or credit is added. On that number, the LinkedIn-native tools cluster between $19 and $99 a month, and the enterprise suites are sold by quote.

The number that matters more is the second one. What does a reviewer, a client, or a second profile cost? That depends on which of four pricing models the tool uses, and the model is a better predictor of your bill in six months than the starting price is.

Run the arithmetic once at the size you expect to be, not the size you are. A ghostwriter with six clients pays six seats on a per-seat tool, or six profiles on a per-profile one, and the difference between those two numbers is the whole comparison. The pricing page has a slider for the per-brand version.

Best LinkedIn AI tools by use case

The ranking above is for the general case. Most people arrive with a narrower question.

• Best for writing LinkedIn posts. Depost AI and Stanley draft from your published history, Supergrow from an interview, Scripe from a transcript. The free post generator drafts from a form, and the content creation guide covers what to feed any of them.
• Best for scheduling. Depost AI, where the time slot is suggested from your own engagement data and publishing goes through the official API. Postwise if X is your first channel and LinkedIn rides along. The scheduling page has the detail, and the best time to post guide explains how that slot is found.
• Best for analytics. Depost AI syncs real impressions and the full follower history of the account you connect and turns it into next week’s ideas. AuthoredUp is the pick for post-history analytics with no AI. The engagement rate benchmarks say what a good number looks like, and the engagement rate calculator does the one-post version for free.
• Best for carousels and graphics. Kleo, Supergrow, ContentIn, and Resonate all design visuals with the draft. Depost AI designs infographics in your own colors and type, in the same chat as the post. The free carousel generator is the no-account version, and the carousel guide covers the format.
• Best for engagement and leads. Depost AI, with targeted feeds, drafted replies, and lead lists you send from. MagicPost, with feeds and a pipeline that pushes into the CRM. Saywhat, for an engagement feed with coaching around it. The engagement page has the detail, and the smart comments post covers the habit the feeds are built for.
• Best for profile optimization. LinkedIn’s own Premium writing assistant covers the Headline, About, and Experience sections, for the subscribers it has reached. The free headline generator, about generator, and banner generator do the job without a subscription, and Depost AI scores the profile section by section when you connect it.
• Best for agencies. Depost AI on Team, priced per brand with clients and VAs invited free. MagicPost, for link approvals. Scripe, if the clients are video-first. See Depost AI for agencies.
• Best for ghostwriters. Depost AI on Team, one brand per client with the client invited free to approve. MagicPost when approval over a browser link matters most. See Depost AI for ghostwriters, and the glossary on what an AI LinkedIn ghostwriter does and does not do.
• Best for LinkedIn marketing teams. Depost AI, with approvals, roles per brand, and an audit trail on Team. Oktopost when the team also needs Salesforce attribution and SSO. See Depost AI for marketing teams.
• Best for recruiters. Depost AI for a recruiter’s own posts and the replies to the candidates who comment on them, and the free InMail generator for the one-off message. See Depost AI for recruiters.
• Best for employee advocacy. Heyoo for a participation program. Depost AI for advocacy where each executive gets their own voice, analytics, and approval flow. See employee advocacy.
• Best free LinkedIn AI tools. The Depost AI tools hub has more than forty generators, calculators, and downloaders that need no account. The FAQ below names the most used.

How to choose

The table narrows it to three or four. This narrows it to one.

• You are one person and you want the loop run for you. Depost AI Solo. If you want the lightest possible thing and will handle scheduling and graphics yourself, Stanley or Kleo.
• You run more than one LinkedIn account, or a client will need a login. Count the people who will touch the tool in six months, then price every option at that number. Per-brand pricing with free invites and four-seat team plans come out very differently at ten people.
• Your raw material is video. Scripe, unless you also need engagement and lead tracking in the same tool.
• Your raw material is your work in Notion, Slack, and GitHub. Resonate.
• You will write every word yourself. AuthoredUp, and keep the money you would have spent on AI.
• Your buyer is procurement. Oktopost, or Depost AI Enterprise at 30 accounts and up.
• LinkedIn is your second channel. Postwise.

One more filter, whatever you pick. Before you connect any tool, find out how it publishes and what it sends without you. Publishing through LinkedIn’s official API and drafting replies for you to send is one category. Automated connection requests, DM sequences, and auto-comments running under your name is another. Both categories appear on this list, and the second one deserves a deliberate yes rather than a default setting left on. The glossary entries on LinkedIn automation and the LinkedIn API explain the difference.

What about ChatGPT or Claude?

Both write a competent LinkedIn post from a good prompt, and for plenty of people that is the whole tool. What they lack is everything around the post. They do not know which of your posts beat your own average, they hold no calendar and publish nothing, and whatever they remember about you is general rather than a brand’s tone, formats, and topics to avoid. In the figure above they sit in the first column, with the widest knowledge and the thinnest memory of you.

They are less a rival to this list than a way into it. Depost AI ships an MCP server on every plan, so Claude, ChatGPT, or Cursor can read your brand context and analytics, draft into your calendar, and find the gaps in it, with keys scoped to one brand. Publishing is a separate scope you turn on, and approval stays in Depost AI. Taplio, Supergrow, MagicPost, Resonate, ContentIn, and Oktopost also offer MCP, on the tiers noted in their entries. The MCP page and the glossary entry on the Model Context Protocol have the detail.

What about LinkedIn’s own AI?

LinkedIn has shipped writing help of its own, and it is worth knowing what is there before paying for anything. As of September 2026, LinkedIn Help describes an AI-powered writing assistant for the profile, which suggests text for the Headline, About, and Experience sections and is available to a select group of Premium subscribers, and a Message Proofreader for Premium members that reviews, shortens, or clarifies the first message in a new conversation once you have typed at least twenty words. The AI post-writing tool LinkedIn introduced earlier is, in LinkedIn Help’s words, “not available at this time”, with new tooling promised.

So the built-in help covers the profile and the first message, not the post, the calendar, or the analytics. If the Headline and About are the problem, start there, or with the free headline generator and about generator. Everything on the list above exists for the work after that.

Automation tools are a different list

Search for LinkedIn AI tools and half the results are lists of automation tools, Expandi, Dripify, Waalaxy, HeyReach, and the like, which send connection requests, run message sequences, and comment under your name on a schedule. None are on this list, and not because they lack AI. They act as you, LinkedIn’s User Agreement prohibits automated access of that kind, and the restriction that follows lands on your account rather than the vendor’s. The glossary entry on account restrictions covers what happens and how long it lasts.

Three tools on this list carry a piece of it, Taplio’s automated outreach, Resonate’s paced outreach, and Supergrow’s automated first comment, and each entry says so. The drafting side of outreach is a different job: a note that references something specific, and a follow-up that does not slip. The connection request generator, the connection request limit calculator, and the outreach workflow cover it without anything sending itself.

What was left out, and why

Buffer, Hootsuite, and Sprout Social schedule to LinkedIn and have each added an AI writing assistant, but they are general social schedulers, and none is built around a LinkedIn profile’s history. Canva and Grammarly are general design and writing tools that LinkedIn people happen to use. ChatGPT and Claude have their section above. The cut was one question: is the product built for LinkedIn, and does a language model do part of the LinkedIn work? Fifteen passed.

FAQ

What is the best AI tool for LinkedIn in 2026?

Depost AI, because it is the only tool on this list that runs the full loop from real analytics to an approved, scheduled post with the graphic designed, and prices by brand rather than by seat. If you want the widest feature menu and will operate it yourself, Taplio. If your raw material is video, Scripe.

Are LinkedIn AI tools safe to use?

It depends on what the tool does on your account, not on whether it uses AI. Tools that publish through LinkedIn’s official API and draft replies for you to send are one category. Tools that run automated connection requests, DM sequences, or auto-comments under your name are another, and that is the behavior worth reading the terms about before you turn it on. Several tools on this list offer it as a feature. Depost AI does not.

How much do LinkedIn AI tools cost?

Between $19 and $99 a month for one person, with the enterprise suites, Heyoo and Oktopost, at $349 and up. The number that matters more is the second one: what a second person, a second profile, or a client login costs. Per-seat tools roughly double, per-profile tools add a flat amount for the account and nothing for the person.

Do LinkedIn AI tools write in my voice?

Most claim to. The difference is what they learn from. Depost AI and Stanley learn from your published history before the first draft. ContentIn learns from your edits over the following weeks. Supergrow and Scripe learn from interviews and transcripts. Postwise and Kleo lean on a prompt. Test any of them with a topic you have already posted about and compare the draft to what you actually wrote.

Which LinkedIn AI tool remembers my feedback?

Depost AI keeps brand memory across sessions: tone, formats, topics to avoid, and the preferences you state in chat, with a separate memory for every brand you run. Most of the other tools on this list start each session from the prompt, so the test is simple: give the same instruction on two different days and see whether the second draft already knows it.

Can one tool cover writing, scheduling, analytics, and engagement?

Depost AI, Taplio, and MagicPost each cover creation, scheduling, analytics, and some form of engagement in one product. Supergrow and Resonate cover creation and scheduling with a feed. Saywhat has no scheduler, AuthoredUp has no AI, and Stanley, Kleo, and Oiti stop at the post.

Which LinkedIn AI tool is best for agencies?

Depost AI on Team, because the bill follows the number of LinkedIn accounts rather than the number of people, so a client, a VA, and a reviewer per brand cost nothing. MagicPost if approvals over a browser link matter more than drafted replies. Supergrow’s Teams plan is a fair price for exactly four accounts and no more.

Is there a free LinkedIn AI tool?

Most tools here offer a free trial rather than a free plan. For one-off jobs, Depost AI publishes free tools that need no account: a post generator, a hook generator, a headline generator, a carousel generator, and an engagement rate calculator, among others on the tools hub.

Does LinkedIn have its own AI writing tool?

For the profile, yes: a Premium writing assistant that suggests Headline, About, and Experience text for a select group of subscribers, plus a Message Proofreader for the first message in a new conversation. For posts, not at the moment; LinkedIn Help says its post-writing tool is not available at this time. None of it reads your analytics or schedules anything, which is the gap the tools on this list fill.

How were these tools ranked?

On five questions: whether the tool writes in your voice, whether it reads your real analytics, what it does besides write, how the price scales past one person, and what it sends from your account without you. Feature claims and prices were checked against each vendor’s live site in September 2026, with monthly billing selected, and are re-checked on a monthly cadence. Depost AI is our product. The head-to-head pages linked from each entry say when the other tool is the better pick.