If you’ve ever felt like you’re “doing LinkedIn” every day but still not getting predictable leads from it, you’re not alone.
For a long time, my own routine looked something like this:
- Post something
- Scroll the feed
- Drop a few random comments
- Send a couple of DMs when I remembered
It felt active. It did not feel reliable.
Some weeks I’d get a few promising conversations.
Most weeks? Nothing I could count on.
After talking to a lot of founders, sales reps, and solo creators using Depost, it became pretty clear: this wasn’t just my problem.
We weren’t missing motivation.
We were missing a workflow.
Why the Old LinkedIn Outreach Playbook Stopped Working
The classic LinkedIn playbook looks like this:
- Show up every day
- Post valuable content
- Comment on other people’s posts
- Send “personalized” DMs to prospects
On paper, it sounds fine. In practice, it falls apart as soon as you try to scale it.
You:
- lose track of who’s actually interested
- forget to follow up with warm people
- end up commenting on random posts just to feel “active”
- send messages that still feel cold, even though you tried to personalize them
The result? A lot of effort, very little predictability.
The problem isn’t that you’re not working hard enough.
It’s that this style of outreach relies too much on memory, randomness, and the main feed.
At some point, I had to accept a simple truth:
I didn’t need more content.
I needed a LinkedIn outreach workflow I could repeat every day.
The Mindset Shift: From Feed to Pipeline
The real turning point came from one question:
“What if I stopped treating LinkedIn like a feed and started treating it like a pipeline?”
When you think “feed,” you scroll.
When you think “pipeline,” you execute steps.
Instead of trying to outsmart the algorithm or chase vanity metrics, I started focusing on one objective:
Build a simple, 5-step LinkedIn outreach workflow that I can run in 30–45 minutes a day to consistently generate B2B leads.
No hacks.
No 200-DM blasts.
Just a system.
We then took that system and built it directly into Depost AI so it’s not just theory, you can actually run it.
The 5-Step LinkedIn Outreach Workflow for B2B Leads
Here’s the exact outreach loop I use and that we’ve now baked into Depost.
1. Start from a Targeted Feed (Not the Home Feed)
The first rule: never start your outreach session on the generic LinkedIn home feed.
Instead, you work from a Targeted Feed a focused view that only shows posts from:
- your ideal prospects
- decision-makers and buyers
- warm engagers
- leads already in your pipeline
This instantly removes 90% of the distraction and turns LinkedIn from “infinite scroll” into “curated list of people who matter”.
Pro Tip: If step one of your day is opening the main feed, you’re already in reactive mode, not pipeline mode.
2. Leave 5–10 Meaningful Comments
From that targeted feed, the next step is simple:
Leave 5–10 real comments per day.
These should not be:
- “Great post!”
- “Love this 🔥”
- or copy-paste fluff
Instead, think:
- one short insight
- one question
- one angle or example that adds value
The goal is to become a familiar, helpful name in your prospects’ world, before you ever send them a DM.
Rule of thumb: If your comment doesn’t move the conversation forward, re-write it.
3. Watch for Warm Signals
Over a few days or weeks, some people naturally start to bubble up as warm leads:
- You have engaged with couple of times
- They reply to your comments
- They like multiple posts from you
- They view your profile
- They regularly show up in your notifications
These are not just “people who saw you”. These are signals of intent.
Most outreach fails because it ignores this layer and jumps straight to cold DMs.
The workflow flips that: you move when the signals are there.
4. Send a Personalised Connection Note & First DM
When a person feels warm and familiar, outreach becomes natural.
A strong connection note:
- references something real (their post, role, project, or opinion)
- is short and clear
- has no pitch
Then, once they accept, your first DM:
- thanks them for connecting
- ties back to something in their world (not yours)
- ends with one easy-to-answer question
No spam.
No 6-paragraph monologue.
Just a human message that makes sense in context.
Simple first DM template:
“Hey [Name], appreciate you connecting. I saw your post about [topic] and it stuck with me—especially the part about [specific bit]. Curious: how are you currently handling [related challenge]?”
5. Follow Up With a Simple, Visible System
The final step is what creates predictable B2B leads instead of one-off wins.
Every DM you send should have:
- a status (New, Engaging, Warm, Contacted, Replied, Need Follow-up, Won)
- a follow-up date (if needed)
Your daily task becomes incredibly clear:
- Open your list
- Check:
- Not Replied
- Follow-up due today
- Send one honest nudge
No mental clutter. No “I’ll remember to reply later.”
The workflow handles the structure; you handle the conversation.
What’s New Inside Depost AI for LinkedIn Outreach
We took this 5-step outreach workflow and turned it into something you can run directly inside Depost, without spreadsheets or sticky notes.
Here’s what’s now available.
1. Targeted Feed for Prospects
A dedicated Targeted Feed that shows only content from people on your prospect or lead lists.
Instead of fighting the algorithm, you open Depost and see exactly what matters:
- posts from the right people
- in one place
- ready to engage with
This becomes your daily starting point for LinkedIn outreach.
2. Smart Comment Assistant (In Your Tone)
Depost can generate comment ideas based on:
- the content of the post
- your chosen tone (professional, friendly, direct, etc.)
You review, tweak, and post.
This:
- speeds up your 5–10 daily comments
- helps you avoid blank-screen syndrome
- keeps comments in your own voice, not generic AI-speak
You’re always in control; Depost just removes friction.
3. Warm Lead Tracking & Activity Signals
As you engage, Depost helps you keep track of:
- Who many time you have engaged with anyone
- How many commenets, likes and DMs
- Which lead is warm now (after 5 touch points)
Instead of relying on “I think that person liked something once…”, you get a clear picture of who is warming up.
No more guessing who to talk to next.
4. Personalised Connection Notes
Depost can draft personalized connection notes using:
- their role
- their headline
- their recent posts
You still approve and edit them, but you never have to start from scratch.
This:
- keeps connection requests relevant
- increases acceptance rates
- makes your invites feel human, not templated
5. Personalised First DMs
Once someone accepts your request, Depost helps you craft short, context-aware first DMs.
These messages are:
- rooted in their content, not your agenda
- designed to open a conversation, not instantly sell
- aligned with your tone and style
You never send a “Hi [First Name], quick question…” wall of text again.
5. DM Tracking & Follow-Up Reminders
Inside Depost, your outreach now looks like a lightweight pipeline instead of a chaotic inbox.
You can:
- see the last message in each conversation
- assign statuses to leads (New, Engaging, Warm, Contacted, Replied, Need Follow-up, Won)
- set follow-up dates
- view filtered lists like “Not replied” and “Follow-up due today”
Each day, you simply open Depost and work through the list.
6. Custom Styles for Comments, Notes & DMs
Every creator, founder, and salesperson has their own way of speaking.
Depost lets you create custom styles for:
- comments
- connection notes
- first DMs
For example:
- “Direct founder style”
- “Soft, curious style”
- “Question-first style”
Depost then uses those patterns when drafting, so everything still sounds like you, just written faster.
7. DM Sequences as Custom Styles
Depost AI lets you create and reuse structured DM sequences, so your outreach stays consistent without sounding templated.
Instead of rewriting messages every time, you can save custom DM styles for each stage of a conversation, such as:
- Intro / first touch DM
- Follow-up DM
- Soft pitch DM
- Call invite DM
- Close-loop DM
Each style works as a smart pattern, not a fixed script. Depost adapts the wording using the prospect’s context, conversation, and your chosen tone, so every message still feels personal.
When combined with DM tracking and follow-up reminders, you always know:
- which message was sent
- what step comes next
- who needs a follow-up
This makes it easy to run a clean sequence , Intro → Follow-up → Pitch → Call , without losing conversations or sounding automated.
Especially useful for service providers, agencies, consultants, and sales teams who want repeatable outreach that converts.
What Depost AI Is Now (In Plain Terms)
Depost started out as a tool focused mainly on:
- generating LinkedIn posts
- helping with comments
- keeping your content consistent
That’s still there.
But with this outreach workflow update, Depost has evolved into something bigger:
A LinkedIn lead generation workflow you can run in 30–45 minutes a day to consistently create B2B conversations and opportunities.
It doesn’t replace you.
It replaces:
- random scrolling
- manual tracking
- forgotten follow-ups
- cold, contextless outreach
So you can spend more time in real conversations with the right people.
Want to See This Workflow in Action?
If you’d rather watch than read, I recorded a short walkthrough of the full outreach workflow inside Depost AI:
You’ll see:
- how the Targeted Feed works
- how comments, notes, and DMs are generated
- how follow-ups and statuses are managed
FAQ
What is a LinkedIn outreach workflow?
A LinkedIn outreach workflow is a structured set of steps you follow every day to move people from stranger → warm contact → conversation. Instead of guessing what to do each day, you run a repeatable loop.
How much time does this workflow take per day?
The 5-step workflow is designed to fit into 30–45 minutes per day. The idea is consistency, not grinding LinkedIn for 4 hours.
Can this workflow work without Depost AI?
Yes. You can run the same logic manually using lists and spreadsheets. Depost AI just makes it easier by handling the targeting, drafting, tracking, and follow-up reminders so you don’t have to juggle tools.
Who is this best suited for?
This workflow is ideal for:
- B2B founders
- agency owners
- consultants and coaches
- sales and SDR teams
- creators who want inbound and outbound leads from LinkedIn
If LinkedIn is a key channel for your business and you want predictable B2B leads, this approach is built for you.
Whether you’re just getting serious about LinkedIn outreach or you’ve been “active” for months without a clear system, this 5-step workflow can be the difference between random traction and a pipeline you can actually rely on.
