Your headline is the line under your name in every feed, comment, search result, and connection request, and you get 220 characters for it. Enter your role, who your work is for, and the result you deliver; you get five headlines that say it in the words a buyer, a founder, or a recruiter would actually search.
Result
This is the shape of what comes back. Fill in the form, or hit "Try an example", and the grey turns into words.
Writing, usually 15 to 30 seconds.
Example run
These inputs are the same ones the Try an example button fills in. Each headline is labeled with the angle it takes, and counted against the 220 character limit.
What went in
What came back
Atta Ur Rehman Shah
Fractional CFO for B2B SaaS founders | Seed to Series B
Atta Ur Rehman Shah
Clean books, a believable model, and a board pack investors trust | Fractional CFO for seed to Series B SaaS
Atta Ur Rehman Shah
CFO-level finance for SaaS startups that cannot justify a full-time hire yet
Atta Ur Rehman Shah
Fractional CFO | SaaS financial models | Investor reporting | Seed to Series B
Atta Ur Rehman Shah
Your investors expect a board pack. I build it. Fractional CFO for seed to Series B SaaS
Why it matters
Your headline travels into every comment, search result, and connection request you send. Buyers read it far more often than they read your profile.
220
characters is all LinkedIn gives the headline. Every one of them is doing sales work.
LinkedIn limit
4in 5
LinkedIn members drive business decisions at their company.
13×
more pay commanded by professionals with top-tier market visibility.
Hinge Marketing
The sourced numbers are LinkedIn’s and Hinge Marketing’s.
Beyond the demo
The generator above works with whatever fits in a few fields. Connect LinkedIn to Depost AI, the AI content team B2B founders and teams run on LinkedIn, and the same kind of draft starts from your analytics, your voice, and the buyers you are actually trying to reach.
The agents read your posting history first: the hooks that earned the click, the pillars your audience answers, the rhythm of what worked. The draft sounds like you because it learned from you, not from a form.
Build custom lists of the people you want to stay visible to. Their new posts arrive in one feed with a comment drafted in your voice under each. You edit or approve every one before it goes anywhere.
Finished drafts go to the queue and publish through LinkedIn’s official API, with the first comment written alongside. Connection notes and follow-ups are drafted with the context already in place. Nothing goes out until you approve it.
Connect LinkedIn and you have a strategy, your pillars, and your first post ideas in about fifteen minutes.
Nobody reads your profile first. They read your headline, in a comment thread or a search result, and decide whether the profile is worth a click. That makes the headline less a title and more a filter: its job is to make the right people stop and let the wrong people keep scrolling.
The reliable structure is what you do, for whom, with one concrete marker of proof or outcome. "Employment lawyer for tech companies. 200+ policies reviewed" filters better than "Experienced legal professional", not because it is cleverer but because a head of HR searching for exactly that help can recognise it in half a second. The five options above vary the structure, one leading with the outcome, one in the plain "X for Y" form, so you can pick the filter that matches how your audience searches.
What weakens a headline: adjectives doing the work nouns should ("passionate", "innovative", "dynamic"), audience words nobody searches ("stakeholders", "synergies"), and lists of six roles that filter for nothing. If you serve two audiences, pick the one the profile is for. The other one has a company page.
A headline earns the click; the About section has to keep it. If you update one, update both, because a sharp headline over a 2014 summary reads like a renovated storefront with the old shop inside. The About generator on this site drafts one from the same few facts, so the two can be rewritten in one sitting.
Brief your team once. It studies, plans, writes, designs, and schedules. You approve.
Your brief comes with you: once you're set up, it's the team's first job.
7 days free · Strategy in your first 15 minutes · Cancel anytime