The About section is where a profile visit turns into a conversation or does not, and most people either leave it empty or fill it with a third-person biography nobody finishes. Describe your work in the four fields below and get a first-person draft that opens with what you do, carries your proof as plain facts, and ends with a next step.
Result
This is the shape of what comes back. Fill in the form, or hit "Try an example", and the grey turns into words.
Writing, usually 15 to 30 seconds.
Example run
Four short answers in, one About section out. The proof points land as plain facts, and the close asks for exactly one thing.
What went in
What came back
About
I run UX audits and redesigns for B2B software teams whose product works but loses users in onboarding. The pattern is almost always the same. The product does the job, the demo goes well, and then a third of new accounts stall in the first week. I map where people drop off, redesign those flows, and stay through implementation so the fixes ship as designed rather than as compromises. Since 2019 I have run more than 60 audits. Before that I led design at a CRM that grew from 2,000 to 40,000 users, which is where I learned that onboarding is a retention problem wearing a design costume. Most of my work comes from heads of product who can see the drop-off in their dashboard but not the reason for it. If that sounds familiar, message me and I will tell you in one call whether an audit is worth it.
Why it matters
Before a prospect accepts the call, they read the profile. The About section is where you either sound like a person worth an hour, or do not.
2,600
characters of room, and roughly three lines visible before a reader has to click.
LinkedIn limit
92%
of buyers trust recommendations from people over any form of advertising.
Nielsen
6:1
the margin by which readers trust leaders with personal brands over those without.
Brunswick
Not our numbers. Nielsen’s and Brunswick’s.
Beyond the demo
The generator above works with whatever fits in a few fields. Connect LinkedIn to Depost AI, the AI content team B2B founders and teams run on LinkedIn, and the same kind of draft starts from your analytics, your voice, and the buyers you are actually trying to reach.
The agents read your posting history first: the hooks that earned the click, the pillars your audience answers, the rhythm of what worked. The draft sounds like you because it learned from you, not from a form.
Build custom lists of the people you want to stay visible to. Their new posts arrive in one feed with a comment drafted in your voice under each. You edit or approve every one before it goes anywhere.
Finished drafts go to the queue and publish through LinkedIn’s official API, with the first comment written alongside. Connection notes and follow-ups are drafted with the context already in place. Nothing goes out until you approve it.
Connect LinkedIn and you have a strategy, your pillars, and your first post ideas in about fifteen minutes.
The reader who opens a B2B profile is usually evaluating something: a prospect checking who just messaged them, a founder vetting an agency, a candidate reading up on a hiring manager. All of them arrive with the same question: can this person help with my thing? Most About sections answer a different question, which is "how do I feel about my career". So they open with a journey ("It all started when I was nine..."), or a mission ("I believe technology should serve people"), and the reader, who only sees the first few lines before the cut, never finds out what you do.
The fix is ordering, not talent. What you do and for whom, first, because that is the visible part. The texture of the work second, because that is what makes it believable. Proof third, as numbers and names rather than adjectives: "60+ audits since 2019" outworks "extensive experience" every time it is used. And one instruction at the end, because a reader who got this far is willing to do something and it is your job to say what.
The generator enforces that order, and it also enforces restraint: no "passionate", no "proven track record", no closing plea. If your draft comes back plainer than you expected, that is the point. Plain is what confident reads as.
The optional proof field is the highest-leverage box on this page. Numbers, client types, years, named outcomes: whatever you put there arrives in the draft as fact rather than framing. If you skip it, the draft will still be structurally right, but it will be a skeleton. Two minutes listing what you can actually point to changes the output more than any amount of regenerating.
Once the About section is live, the headline should agree with it. The headline generator on this site writes one from the same facts, and the character counter checks both against LinkedIn's limits as you edit.
LinkedIn Headline Generator
Turn a job title into a headline that says what you do and who for, in the words your audience actually searches.
LinkedIn Character Counter
Live counts against the real limits for posts, headlines, About sections, and connection notes.
AI Content Detector for LinkedIn
Checks a draft for the patterns that make a post read as generated, and names the line that gave it away.
Brief your team once. It studies, plans, writes, designs, and schedules. You approve.
Your brief comes with you: once you're set up, it's the team's first job.
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