Advocacy programs die on "what if someone posts something stupid". Here, nothing publishes until comms says so, and every yes is on the record.
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The problems this solves
One off-message post from a well-meaning exec and legal shuts the whole thing down. Without a control story, advocacy stays a slide.
The engineers you most want posting are the least likely to draft anything. Asking for a post a week is asking for silence.
Fifty people posting the same launch blurb is a bot network, not advocacy. The feed punishes it, and so do colleagues.
The business case
LinkedIn measured what happens when employees carry the message: their combined networks dwarf the company page, hidden decision-makers soften after strong thought leadership, and the leads that arrive through people convert at a different order of magnitude.
12×
larger combined reach in employee networks than the company’s own following.
95%
of hidden buyer stakeholders are more open to outreach after strong thought leadership.
LinkedIn · Edelman, 2025
7×
higher conversion for leads generated through employees’ social media.
IBM
Not our numbers. LinkedIn’s, Edelman’s, and IBM’s.
See it working
Every draft waits for comms, feedback lands as threaded comments, and each yes is logged. This is the control story that keeps legal comfortable and the program alive.
Every round is on the record: who wrote it, who asked for what, who said yes, and who said no.
The team you hire
Agent 01 · Performance Analyzer
Shows which advocates actually reach your buyers, with per-person numbers comms can report.
Sees the numbers LinkedIn's public tools don't share, synced from the LinkedIn account you connect.
Agent 02 · Idea Generator
Turns one company moment into a different angle per person: the engineer’s take, the seller’s take.
Every idea arrives with the receipts: which post, which number, why now.
Agent 03 · Post Generator
Drafts in each employee’s own voice, so fifty posts about the launch read as fifty people.
Voice is re-learned from your recent posts weekly, so it drifts with you, not away from you.
Agent 04 · Graphic Generator
Company-consistent visuals across every advocate, without a design queue.
On-brand by default. Your infographic comes out looking like yours, not stock AI output.
Built in · Scheduling
Approved drafts flow into your queue and publish through LinkedIn’s official API at the times that work for your audience: first comment written for you, failures flagged to your inbox.
Publishing uses LinkedIn’s official API. Nothing about this touches automation LinkedIn prohibits.
And everything still waits for your yes. See how approvals workIn their words
“I use Depost AI every day. It helps me post faster, write better comments, and stay consistent. I save time and engage more, with full control.”
Maëlle Bertrand
Author & Co-founder @ Big Bang AI
The plan you need
Team
$99 /month
First LinkedIn account, then a flat $59 a month per advocate. Comms and reviewers join free: seats are unlimited.
Yes, that is the design. Assign comms as reviewer on every brand and nothing publishes without their approval, with each decision logged.
No. Each person’s voice is learned from their own posts, and the Idea Generator angles company moments differently per person. Same story, fifty tellings.
A flat $59 a month per LinkedIn account after the first ($99). The people who review and manage the program are free, however many there are.
Reach and trust. Employee posts earn about eight times the engagement of company-page content, employee networks are ten times larger than the follower list, and brand messages travel over five times further when people share them. The feed rewards humans.
Start with five advocates, not fifty. Drafts arrive pre-angled per person, the queue holds everything in one place, and comms approves from a single view. Most reviews are a read and a click, not a rewrite.
Brief your team once. It studies, plans, writes, designs, and schedules. You approve.
Your brief comes with you: once you're set up, it's the team's first job.
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