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LinkedIn bullet points

LinkedIn's post composer has no list button, so a bullet has to be a character. Paste your lines into the formatter below and copy the list with the style you choose, or click any of the 208 bullets to copy one on its own. Both work in posts, comments, the About section, and job descriptions.

One item per line. The bullet goes in front of each. 
• Ship the smallest version first
• Talk to five customers a week
• Write the post before the deck
3 items

Quick picks

Dots 24

Squares 24

Triangles and arrows 27

Checks and crosses 18

Stars 29

Decorative 36

Numbered 50

A list is a promise about the reading

A bulleted list tells the reader that each line stands on its own and that they can stop after any of them. That is a good promise for steps, for a checklist, and for the three things you would say if you had thirty seconds. It is a bad promise for an argument, where the lines depend on each other, and for a story, which has an order the reader is not supposed to skip. Most weak LinkedIn lists are one of those two, chopped into fragments so they look scannable.

The other failure is the list of labels: “Async by default. Overcommunicate. Trust your team.” Each item is a heading with nothing under it, and the reader has heard all three before. One sentence per item on what it meant in practice turns the label into something they can use, and it is still a list.

One style, and a shape the eye can hold

Choose the bullet before you write the items, and keep it for the whole post. The plain dot is invisible in the best way; a check mark says every item is a win, so use it only when that is true; a cross next to each “don’t” makes the pair of lists read at a glance. Numbers when the order matters. Emoji bullets that change on every line (🚀 then 💡 then 🔥) make the reader decode the icon before the words, which is the opposite of what a bullet is for.

Keep every item to one or two lines on a phone. A bullet followed by a five-line paragraph is a paragraph with a dot in front of it. If the items keep growing, the post wants to be prose, or a carousel with one item per slide.

Questions

How do I add bullet points on LinkedIn?
The post composer has no list button, so the bullet has to be a character you type or paste. Two ways: click a bullet above to copy it and paste it at the start of each line, or paste your lines into the formatter at the top, choose a style, and copy the finished list in one go. Either way LinkedIn keeps it, because a bullet character is text, not formatting.
Why is there no bullet point button in the LinkedIn composer?
Posts are plain text on LinkedIn. Articles and newsletters have a formatting toolbar with real lists; posts, comments, and the profile sections do not, and anything you paste from a document arrives with its bullets turned into plain lines or dropped. The bullet characters on this page are the workaround everyone uses, and they show the same on desktop and in the app.
How do I type a bullet point with the keyboard?
On a Mac, Option+8 types •. On Windows, hold Alt and type 7 on the number pad, or Alt+0149. On an iPhone, hold the hyphen key on the keyboard and slide to the bullet. None of those help with the other styles, which is what the copy buttons above are for.
Can I nest bullet points on LinkedIn?
Not by indenting: leading spaces are not something to rely on in the composer, and they vanish on some devices. Use a second bullet style for the sub-items instead, such as ↳ or ◦ under •, or the numbered circles for the main items and a plain dot under each. The eye reads the change of shape as a level.
Which bullet style should I use?
The plain bullet (•) for nearly everything. A check (✅) when every item is something achieved or included, and a cross (❌) for the list of what to avoid, which reads well as a pair. An arrow (→) for steps in order. Numbers when the order matters or you will refer back to an item. One style per post; a list that changes shape halfway reads as three lists.
Do bullet characters count against the character limit?
Yes, one character each against the 3,000-character post limit, plus the space after it. Ten bullets cost twenty characters, which never decides anything.
Do these work in the About section and job descriptions?
Yes, anywhere LinkedIn accepts text, and the Experience section is where bullets are most useful: three lines of what you did and what it produced read faster than a paragraph. Paste the finished list from the formatter above straight into the description field.
Is it free, and does it store anything?
Free, no account, no watermark. The formatter and the picker both run in your browser; nothing you type is sent anywhere. The page keeps your list draft and your recently copied bullets in your browser so they are there when you come back.

Next

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Every arrow that pastes into a post or a headline, by direction, with a search box for the one you mean.

LinkedIn Symbols

Stars, checks, hearts, math, currency, punctuation, and the legal marks, one click to copy, searchable by name.

LinkedIn Text Formatter

Bold, italic, and list formatting that survives the LinkedIn composer, which strips almost everything you paste into it.
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